To protect the integrity of the LIFT brand, we have adopted a MINIMUM ADVERTISED PRICE POLICY (MAP Policy) for resellers of LIFT SAFETY products.

• Effective January 1, 2021 we require that all Customers (new or existing) of LIFT products disclose if they are selling on the internet, listing all internet platforms and the names under which the customer sells any LIFT products. Any internet selling status change will have to be updated with LIFT Safety within 72 hours.
• Effective January 1, 2021 customers must not SELL, ADVERTISE or SHIP LIFT products outside the United States including Canada and Mexico.
• Effective January 1, 2021, customers must not advertise LIFT products on the internet for a price lower than the minimum advertised price (“MAP”) established by LIFT for the products listed in this document.

Violators: Violating the MAP policy and its Pricing will result in the following actions. Even if it was unintended and an internal mistake.

• Violation #1: If you fail to comply with the terms of this MAP policy, you will be sent a “noncompliance notice” and you will be required to cure the violation IMMEDIATELY. If you fail to cure the violation within 24 hour period from the emailing of the “Noncompliance notice”, LIFT will exercise its right to take away any current or future trade program terms (including freight plans, discounts and or any other special terms).
• Violation #2: If you receive a second Noncompliance Notice ( whether or not you cured the previous violation right away) you must cure the violation IMMEDIATELY. LIFT will exercise its right to take away any program terms ( as list in Violation 1). LIFT will place you on a 3 month probation program where you will not be able to order any products subject to our MAP policy and any other order will need to be prepaid.  If you don’t cure your second violation within 24 hours from when the second “Noncompliance notice” was sent, LIFT will exercise its right to cease selling any products to you for a period of one year commencing on the date the second “noncompliance notice” was sent.
• Violation #3: If you receive a third “Noncompliance Notice”, LIFT will exercise its right to cease selling any products to you indefinitely and your account will deactivate.

This policy applies only to ADVERTISED prices on the internet and does not apply to the price at which our products are actually sold or offered for sale to consumers as long as such price is not advertised on the internet.’

Retailers, who want to sell our products on the internet below our MAP, can continue to sell as long as the price is not advertised on the Internet.  LIFT reserve the right to update its MAP policy at any time.